Durham launch for alloy wheel specialist.

The wheels of business keep on turning for the Cleasby family, as son Daniel heads up their latest business venture.

On Monday, January 14th, they open a new outlet of The Wheel Specialist, the UK’s leading alloy wheel refurbishment group.

The launch at Unit 10b Belmont Industrial Estate, Durham, is a bit like “keeping it in the family” for Daniel – his father Andre and before him grandfather, have operated local businesses in the automotive sector since 1947, so hope to capitalise on their existing contacts and knowledge.

After using the services of The Wheel Specialist Newcastle branch, Mr Cleasby could see the potential for a similar business in their local area.

“We jumped at the opportunity,” said Mr Cleasby. “We could see the market. “Many people like to show off their cars these days and alloy wheels are part of the image they want to project. So whether these are worn, corroded and kerbed or you just fancy a whole new customised ‘brand’, we can transform the look of the vehicle.

“It is about providing a professional service and offering people a quality product. It is a first franchise venture for us and we are very much looking forward to opening.”

There is a wide range of finishes to choose from plus a drive-in or drop-off service. Most finishes are available on a same day turnaround and the Durham branch will service both the public and the auto trade, also covering Peterlee, Consett, Sunderland and surrounding areas.

Durham brings the number of franchises across the country to 17, with five more planned over the next six months.

Managing Director Ginny Murphy said: “Car drivers who invest in alloy wheels want them looking their best – our aim is to make tired and shabby alloy wheels a thing of the past. “Many customers have very definite ideas on the bespoke look they want and we do our utmost to provide them with it. It is a niche success story.”

Contact durham-sunderland@thewheelspecialist.co.uk or call 0191 384 2779.