Bournemouth launch for alloy wheel specialist

The wheels of business are rolling for Bournemouth couple Peter Newman and Tina Goddard.

On Monday, December 3, they open a new outlet of The Wheel Specialist, the UK’s leading alloy wheel refurbishment group.

The launch at 21 Haviland Road, Ferndown Industrial Estate, Ferndown, is a bit like “keeping it in the family” for Mr Newman – both he and his father before him have worked in the tyre sector, so he knows plenty about automotive wheels.

And start-ups are familiar territory for Ms Goddard who has a business background ranging from SMEs to large companies. “We jumped at the opportunity,” said Mr Newman. “We could see the market”.

“Many people like to show off their cars these days and alloy wheels are part of the image they want to project. So whether these are worn, corroded and kerbed or you just fancy a whole new customised ‘brand’, we can transform the look of the vehicle.

“It is about providing a professional service and offering people a quality product. It is a first franchise venture for us and we are very much looking forward to opening.”

There is a wide range of finishes to choose from plus a drive-in or drop-off service. Most finishes are available on a same day turnaround and the Bournemouth branch will service both the public and the auto trade, also covering Weymouth, Ringwood, Dorchester and Wimborne.

Birmingham-based The Wheel Specialist has been in the market for six years.

Bournemouth brings the number of franchises across the country to 16, with five more in the pipeline over the next six months.

Managing director Ginny Murphy said: “Car drivers who invest in alloy wheels want them looking their best – our aim is to make tired and shabby alloy wheels a thing of the past.

“Many customers have very definite ideas on the bespoke look they want and we do our utmost to provide them with it. It is a niche success story.”

Peter Newman and Tina Goddard, The Wheel Specialist, 21 Haviland Road, Ferndown Industrial Estate, Ferndown, Bournemouth, Dorset BH21 7RZ

Contact or Tel: 01202 87555.

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