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Wheel Specialist leads the way to growth in 2013

You may have seen on the news recently that finally the UK is coming out of recession and key economic areas of the country are helping that recovery along.

The South East is growing by 2.6%, closely followed by London at 3.4% and leading the field is the  Midlands at 5.5% – excellent results I hear you say! But wait… alloy wheel repair and refurbishment experts The Wheel Specialist are showing a behemoth 27% growth in sales across their network of franchise branches over the same period, that’s an increase of over £1mln’s – not many UK businesses can say that now can they?

If you’d like to be part of the phenomenal success then have a look at our franchise business opportunity website and see for yourself how good life can be running your own business here at The Wheel Specialist

The Wheel Specialist Glasgow North at the Bo’ness Hill Climb This Weekend

The Wheel Specialist Glasgow North will be attending the Bo’ness Hill Climb this weekend on Sunday the 8th of September.


Planes, Trains and Automobiles! The Bo’ness Hill Climb is a weekend festival of historic motoring races at Scotland’s oldest race track, in West Lothian!


The events hosts over 120 cars and bikes from prestige markets such as Jaguar and Porsche taking part as they race the route that was used by Scottish racing drivers such as Jackie Stewart and Jim Clark!


Are your alloy wheels in need of refurbishment? The Wheel Specialist Glasgow North will offer you an expert refurbishment, customisation and diamond cutting service. Whether you are a member of the public or trade, if you are in; Glasgow, Cumbernauld, Dumbarton, North Lanarkshire, Stirling or Falkirk, TWS Glasgow North are the people to see.


Whether you are just looking to refresh your wheels or completely transform the look of your car with a colour change customisation TWS Glasgow North is the place to go!

The Wheel Specialist Wolverhampton Provide an amazing wheel refurbishment of a 1938 Austin Ruby

The Wheel Specialist Wolverhampton are experts in the refurbishment of worn, or corroded wheels, and this refurbishment is no exception. They recently transformed the alloy wheels of a 1938 Austin Ruby!

One of the worst cases of corrosion TWS has come across and yet the wheels look good as new!

See Below for some pictures …

IMG_0145Ruby Wheels After  Ruby Wheels Before #2

The Wheel Specialist Wolverhampton not only provide top quality alloy wheel refurbishment, they are also experts in the customisation and colour changing of your wheels! TWS Wolverhampton service the wheel needs of both public and trade in and around; Wolverhampton, Dudley, Stourbridge, Telford and Shropshire.

Recognising expertise in Franchising

Support to franchisees and TWS Network is fundamental at The Wheel Specialist. Managing director Ginny Murphy (QFP) is constantly looking for new avenues to strengthen the brand and help franchisees. From partaking in BFA forums to winning EWIF awards.

Ginnys latest achievement comes in the form of a recognised BFA, QFP ‘Qualified Franchise Professional’ certification.

The QFP recognises the individuals specialised awareness and experience of franchising. It establishes the individual understands the complexities and best practice in franchising. Highlighting the continuous time invested to understand franchising. The qualification capitalises the synergy between extended learning and existing good business practice.

The constant development of franchise expertise is one of the many reasons for the phenomenal growth of TWS.

The Wheel Specialist Glasgow North Wheel Repair Reviews.

The Wheel Specialist Glasgow North has been servicing the public and trade throughout North Glasgow, Cumbernauld and the Central Region, for all of their wheel refurbishment needs.

Offering top quality wheel refurbishment and second to none customer service.

Hear it straight from the people who know best, the customers, below are just a few of the many glowing reviews The Wheel Specialist Glasgow North have received.


“Scott and his team did an outstanding job on my 20″ Carrera S wheels. I was very careful choosing a supplier and went to visit Scott to chat through the options, understand the process and see the various wheels “in the flesh”. He was very responsive and helpful, assisting me to choose the best finish to go with my pride and joy.  The quality of the job was superb, and talk about attention to detail… even the balancing weights were painted in the new colour.  Very professional job and great service.”

“Thanks Scott, for the excellent job you did on my Mercedes CLS.I came to you with a vibration problem which was not a balance issue and you took the time and trouble to help me out even though it gained you nothing .After I decided to replace the offending wheel, the job you did on all four wheels was superb. I could not be happier with the service or the price….you even took the time and trouble to drive me to and from the railway station!

I have used other companies for refurbishment in the past….I will only use one in the future.”

 Thanks again, Robert Dickson.

Durham Wheel Refurbishment Specialist Support Local Charities

Daniel Cleasby of The Wheel Specialist Durham have kindly donated a Full Refurbishment Voucher to raise funds for the Comic Relief and Bright Red charities.

A local business woman and Fitness Instructor Helen Louise McCrea is holding a Red Nose Day Charity Bootcamp and Bake Off event on Saturday 16th March 2013.

The special event will raise much need funds for two very deserving charities. Bright Red is a charity established to improve the lives and treatment of people in the north who are dealing with blood cancer. Through care, research and education they are strive to beat illnesses such as leukaemia, lymphoma, myeloma, myelodysplasia and myeloproliferative diseases. Comic Relief / Red Nose Day are celebrating their 25th year on BBC TV check out their webpage for more news and information.

The Wheel Specialist Durham specialise in refurbishing, restoring and repair alloy wheels, working with the public and trade throughout County Durham. “It is very important that local businesses support local charities, we are good friends with Helen and are happy to help and support the event. We have donated a voucher that will entitle the lucky winner to a full refurbishment of their alloy wheels, maybe ‘Bright Red’ will be the customised finish they choose!” says Daniel.

 If you would to take part in the event or make a donation for their Raffle please contact Helen via their Facebook Event page

Can You Afford to NOT Answer the Phone?

Can You Afford to NOT Answer the Phone?

In today’s modern consumer environment customers want information NOW, they will not wait. The fundamental act of answering the phone in theory is very simple, however how many times have you called a business and it has not been answered?

You cannot express how important it is to answer your phone. Customers have the luxury of choice; if they cannot get through to you because no one is answering the phone then they will go elsewhere. Customers are impatient; they WILL NOT keep calling until you answer.

We understand that it can get very hectic in the workshop but if the phone rings, someone needs to answer it. The phone should ideally be answered in at most three rings, don’t leave it too long or customers will hang up.

Put yourself in the customer’s shoes, would you keep calling until someone answers the phone? If a customer cannot get through after two attempts, which has happened on numerous occasions with head office, then that customer will be lost. Simple as that, a customer will not wait around to keep calling you because you cannot answer the phone.

Do you really think that the customer thinks that it is because you are busy?

NO – They think:

  • You are closed
  • You are a one man band
  • You are unprofessional
  • You have gone out of business

Why go to all the trouble of attracting customers if you are not going to answer the phone?


  • Have a number of cordless mobile phones so you don’t need to run in to your office when the phone rings.
  • Keep a phone in your pocket.
  • Turn the ringer volume up to its highest setting.
  • Give each of your members of staff a phone, and train them how to answer it. This way if you can’t answer it they can.
  • Don’t leave phones lying about, this way you lose them and they run out of battery.
  • If you miss the call dial ‘1471’ so that you can call the person back.
  •  Install an answering machine with a correct and branded message but return the call, ideally within 30 minutes.
  • Out of hours divert your phone to your mobile – it really does make a difference to the customer.

Don’t let your customers slip away please answer the phone before they become someone else’s customer!


Looking for a new business opportunity?

New Year – New Career!  Is franchising the answer?

Are you looking to take control of your future in 2013?

We are all aware that looking for a new job can be a long and difficult process; maybe you aren’t even sure what you want to do?

Do you dream of a better future? Being your own boss? Or being in control of your own destiny?

Have you considered franchising?

Franchising gives you the opportunity to own your business but with the benefits of working with an established brand, learn from the experts and have a team supporting you all the way!

Do you have a passion for cars?

The Wheel Specialist Franchise Opportunity may be just what you are looking for.

Key Facts about The Wheel Specialist Franchise Opportunity:

  •  Market Leaders – The Wheel Specialist Franchise network offer a unique same day service of top quality alloy wheel refurbishment.
  • The only nationwide wheel refurbishment brand operating from fixed premises.
  • Vast target market covering both the public and trade sectors.
  • Large and exclusive territories giving you the opportunity to achieve optimum growth.
  • Benefit from an excellent return on investment.
  • The Wheel Specialist Franchise gives access to a website that generates leads whilst you sleep!
  • Full training is provided in all aspects of running a successful business; this gives you the opportunity to learn a brand new trade.
  • Unlimited success – you are the key to your own success however we are there to guide and support you all the way.

If you are interested and want to know more please visit or call our support team on 01564 784 991 – We would love to hear from you.

An Interview with Ginny Murphy

The wheels keep on turning


Who is The Wheel Specialist?

The Wheel Specialist is the UK’s premier alloy wheel refurbishment expert and is the only national brand with a nationwide presence operating from fixed premises.

After more than 40 years at the forefront of paint application and powder coating, recognising the unprecedented national demand for alloy wheel refurbishment, the Wheel Specialist began to offer the franchised business opportunity. It now boasts 17 branches across the length and breadth of the UK, with more planned openings in the first quarter of 2013.

The Wheel Specialist has been delivering this unique franchise opportunity for the past six years, offering a proven business model that can provide a rapid speed to market.

What does The Wheel Specialist offer?

The market for alloy wheel refurbishment continues to grow annually with statistics showing there are now over 120 million alloy wheels on our roads.  Our franchisees benefit from our bespoke CRM system which allows them instant access to that market. The system allows customers to generate an instant automated quote online 24/7, which are then automatically allocated to the nearest branch for follow up. In the past year our CRM system has issued in excess of £15 million worth of quotes.

The system is driven by an extensive online marketing campaign which allows us to harness the benefits of all the various online media sites to ensure SEO. Earlier this year the success of our online marketing was recognised when we were selected as finalists for the Franchise Marketing Awards 2012, an achievement we are extremely proud of.

All franchisees benefit from an initial bespoke training course dealing with all different aspects of the business ranging from technical to sales and marketing. Once you are up and running, we continue to assist you with our experienced and devoted franchise support team there to guide you as required.

Why are we different to work with?

The Wheel Specialist operates as an ethical franchisor and you will benefit from having your own totally exclusive territory. We have a close working relationship with all our franchisees and do not tie you in to buy expensive products – we have in fact a number of preferred suppliers that are sourced to give our franchise network preferential rates.

We are pioneers are what we do. Our franchise model is borne from a long-established business that is proven to work which allows us to constantly review and refine our processes and procedures for continued success, advised by our industry leading research and development team.

The Wheel Specialist is the only such franchise to operate from fixed premises. This allows the franchisee increased earning potential that is unable to be matched by a mobile unit. It also enables us to offer a same day service whilst maintaining consistently high standards, something which is echoed in the glowing testimonials we receive on a daily basis.

What does the future hold for The Wheel Specialist?

Our aim is to grow our network at a controlled rate for the benefit of our existing franchisees and we continue to research new ideas as we do. Despite the present economic climate we are seeing growing interest in our opportunity as brand awareness increases. We opened five new branches in 2012 and will exceed this figure in 2013, with three planned openings in the first quarter, Durham/Sunderland being the first on 14th January with Chester and Wolverhampton not far behind.

Our Aberdeen branch, which recently completed its first full year of trading, has returned the best start-up year figures ever seen within our network.

We are also experiencing more enquiries from people looking at our franchise as an alternative investment opportunity.

For more information call: 0845 017 6464 or visit


Bournemouth set to be the 16th Wheel Specialist in the UK

Bournemouth and the surrounding areas are soon to be the newest location for The Wheel Specialist.

Servicing the refurbishment and customisation needs for all of Bournemouth’s auto trade and public, tired and shabby alloy wheels should soon be a thing of the past.

Peter and Tina and their team are located in Ferndown in their bespoke unit, containing all the specialised equipment required to work The Wheel Specialist magic on your alloy wheels. Whether they are worn, corroded and kerbed or you just fancy a whole new customised look then you can be certain that you will receive the highest quality service and customer care from the team in Bournemouth.

From the comfortable showroom you can discuss your requirements and view a selection of finishes available, you can assured of receiving the best technical advice for you and your wheels that only over 30 years of experience and dealing with a National brand can bring.

Most finishes are available in a same day turn around, so all the hard work is done for you. Simply drive in and drop off and a few hours later collect your fully refurbished wheels.

So for all your alloy wheel repair, refurbishment and customisation requirements in Bournemouth, Weymouth, Ringwood, Dorchester, Wimbourne Ferndown and the surrounding areas call Peter on 01202 875553 or visit for more information.