Category Archives: Technical Questions

Bournemouth Wheel Specialist Open Day Event

Bournemouth Wheel Specialist Open Day Event

Peter Newman and The Wheel Specialist team in Bournemouth are very excited to announce their first Open Day Event. The open day will take place on January 26th 2013!

The open day has caused quite a stir on the well established car enthusiasts website ‘Pistonheads’, click here to read more.

“We are really looking forward to meeting all the members of the Pistonheads forum, this will be our first open day so we are very excited” says Peter.

Don’t worry if you aren’t a member of Pistonheads, The Wheel Specialist Open Day welcomes all car enthusiasts, The Wheel Specialist offer a first class wheel repair and customisation service that is suited to all vehicle owners, be that your wheels are looking a little tired and worn and in need of a little TLC or if you are looking for a bespoke refurbishment service, TWS Bournemouth are the ones to see.

“Wheel refurbishment is becoming more and more popular, we have already experienced a vast amount of interest and we only opened our doors last month! There is certainly a great demand for wheel refurbishment in Bournemouth, we have received several calls about our customisation services, bespoke wheels can really give your car a bit of sparkle, we cover the whole of Dorset we are based in Ferndown and are easily accessible from Dorchester, Ringwood, Christchurch, Bournemouth and Weymouth” adds Peter.

The Wheel Specialist Bournemouth will also be demonstrating their fab AlloyGater rim protectors, come and learn more about the many benefits they offer.

 

So what are people really saying about The Wheel Specialist?

So what are people really saying about The Wheel Specialist?

It’s all well and good that we here at TWS tell you just how wonderful we are but what does the public really think?
Read an excerpt from posts from a well known forum taken in June 2012

Sunday
Thought you guys might like to see some pics of my refurbished alloy wheels. Initially intended just to get them redone in the original silver to fix some minor kerbing by the previous owner, but decided to have them powdercoated in a “chrome” finish by the Wheel Specialist. Was a bit nervous in case they came out too bling, but am really pleased with the results. They have come out looking more like highly polished alloy, which was what I was wanting, rather than mirror finish chrome, which might have been a bit much. In my (slightly crazed?) mind, it gives the car a bit of a “Hot Wheels” look, which I think is kinda cool. All I need now is some redwall tires!

Sunday
I like them! Were they done in Edinburgh?

Sunday
Nice was thinking of this type of finish on mine

Sunday
Yes, at the Wheel Specialist in South Gyle Industrial Estate, Edinburgh. I think it’s a nationwide franchise, though.

Sunday
Real nice …and I for one can also recommend “The Wheel Specialist” ( a UK wide crowd that does top quality refurbishment)’Hot wheels’ look, lol

Online Marketing for Franchisees Interview with Ginny Murphy – The Wheel Specialist

The Wheel Specialist were finalists in the Franchise Marketing Awards 2012. Here Ginny Murphy MD of The Wheel Specialist talks about their successful online marketing plan.

How did local franchisees benefit from the online marketing campaign?

Our franchisees benefited in many ways not only in their local brand awareness but in direct sales. Some areas brought immediate results whilst others longer term. In terms of local brand awareness – the trade and public within the franchisees territory were made more aware of the brand of The Wheel Specialist through our online campaign; their businesses achieved a higher local profile this was analysed through our Google analysis and data analysis from our CRM system. Through our analysis of data we were able to discover that there was an increase in sales and this showed to have originated from the online campaign.
Here is an email that was sent to Head Office from a franchisee following our Facebook launch and our regular updates we do on the individual franchisee pages on the website:

Dear Ginny
Great to see that the testimonials and Facebook page have helped me win business from my biggest competitor, goes to show it’s not all about price as I’ve quoted 50% more…Thanks guys. Regards Alex

What advice would you give franchisees to market their franchise?

Use what is out there and being used by your market sector. We use Facebook and Twitter, the main pages are run by Head Office but each franchisee has their own individual Facebook page. Send in testimonials and news that Head Office can use for their blogs and social media as well as update regularly on your own site. Use your free listing directories and also specialist sites that are industry specific. You might not think that certain local free listing directories are well known but they all help with your organic SEO. Being consistent with your franchise network Brand and Messaging is essential as this strengthens your presence and the customer confidence in your business.

What was the most effective element of the plan? Best ROI?

In this instance I believe it is the combination of all the online marketing techniques we used that gave the excellent results we are continuing to achieve. Long gone are the days of placing an ad in a couple of magazines – it is a multi media approach that is most effective and adapting your existing systems to integrate these. I believe the best ROI was the automated soft email campaign set up to follow online quotes on our website coupled with the regular updates and the individual franchisee web pages.

Were franchisees involved with implementing the marketing plan?

Absolutely, many of the areas involved their input and still do – but they see the results so continue to do so.

What advice would you give franchisees for developing a marketing plan?

Start by looking at your customers – what are they using Facebook, Twitter etc then look at your local general directories and industry specific. These things are free but do take time but Head Office should provide templates for you to work from. Set aside a specific amount of time each week for updates and sending information into Head Office for them to use. Always get email data from your customers and leads and use a soft sell email campaign. Provide them with helpful information not the hard sell; customers are far more informed now with all this information at their finger tips so be the specialist in your area not the heavy salesman. Plan your campaigns with realistic time scales – you are running a business as well after all and of course run it past Head Office for their guidance and support.

Are new franchisees encouraged to do their own marketing? Are they offered support in this regard from the franchisor?

Starting your new franchise is a very busy and exciting time. During training we work with the franchisee to develop their own ongoing marketing plan using all the templates and marketing materials provided on our extranet and the bespoke systems within the network. With The Wheel Specialist the actual start up campaigns and PR are all set up by Head Office so the franchisee can hit the deck running and therefore during the initial start up period have time settle in to all areas of their new business. We try and make it as easy as possible so all the initial hard work has been done.

Tyre Choice by Season – Which tyres do you need?

Summer Tyres

The main characteristic of the summer tyre is excellent driving and braking performance on both dry and wet roads, in temperatures above freezing throughout the spring, summer, autumn and winter. A simple block-shape tread pattern ensures the tyre’s contact area remains as rigid as possible, ensuring maximium grip at all times by optimising friction with the road surface. If the tyre has any special indication on it, it means this tyre is for summer usage.

 

Winter Tyres

This type of tyre is suitable for snow and ice covered roads. The tread pattern features a heavily siped, fine-block design with grooves that are deep and wide, providing excellent driving traction and braking performance on winter road surfaces. The tread rubber used in winter tyres provides good friction characteristics and suppleness even in low temperatures. At present, winter tyre design is focused toward braking performance and driving control on icy roads. Recent developments in tyre pattern design and rubber technology have greatly improved winter tyre performance.

 

All-season Tyres

These tyres are designed to be used all year round to save having to change the tyres to suit the season. All-season tyre patterns are more complicated than those of the summer tyre because of the longer block-edge for winter usage. More sipes appear in the all-season tyre than summer tyre to improve the braking and driving performance by maximising the effect of edge. It is important to remember that in regions where winter temperatures are very low and heavy snow falls are frequent, braking performance will rarely be 100 percent so it is safer to use winter tyres. All-season tread designs will provide good all-around traction for varing road conditions, but still provide good treadwear and tyre noise characteristics.

The Proposed New EU Tyre Label

It may well have escaped your attention, but In order to provide standardised information on fuel efficiency, wet grip and external rolling noise, the European Union is to introduce a compulsory label for all new tyres.

By November 2012 all relevant new tyres sold in Europe must carry a special new EU label (pictured here), which is intended to give end-users some essential information to help them when choosing new tyres.

It may well have escaped your attention, but In order to provide standardised information on fuel efficiency, wet grip and external rolling noise, the European Union is to introduce a compulsory label for all new tyres.

By November 2012 all relevant new tyres sold in Europe must carry a special new EU label (pictured here), which is intended to give end-users some essential information to help them when choosing new tyres.

The Tyre Label will generally apply to car and SUV tyres, van tyres and truck tyres but NOT to non road-legal tyres such as racing tyres, retreaded tyres, spare tyres or vintage car tyres. The new legislation will require the EU Tyre Label to be provided in the form of a sticker on or with the tyre.

The legislation will also require the tyre dealer to provide the Tyre Label values on or with the invoice and it will be the retailer’s responsibility to make sure the tyre label has is clearly visible at the point of sale or, if not, the label has to be actively shown to the consumer

There is also an onus on car manufacturers to make the tyre label values available at the initial purchase of a car, but only when the consumer has the choice of more than one type of tyre. It will be down to each EU member state to organise monitoring and impose penalties in cases of non-compliance with the legislation.

The label will provide information on three characteristics – fuel efficiency, wet grip and noise.

Fuel efficiency/Rolling Resistance

Fuel efficiency is important to reduce both CO2 emissions and the cost of driving. Tyres will be rated in categories from A to G with A meaning low fuel consumption and G high fuel consumption. Category D is not used. The difference between each category means a reduction or increase in fuel consumption of between 0.42 and 0.56 mpg for a 36 mpg car.

Wet Grip

Wet grip is a critical safety feature and relates to the tyres ability to stop a vehicle quickly on wet roads and can be expressed in terms of stopping distance. Again, tyres will be rated alphabetically on an A to G scale with A representing the shortest stopping distances. In this case categories D and G are not used. The difference in each category shown means a stopping distance of between one and two car lengths (between 3 and 6 metres) when braking from 50 mph. The difference between categories A and F is more than 18 metres stopping distance.

Noise

This is the external noise made by the tyre and is measured in decibels and rated according to three classes. The more black bars shown on the label, the louder the tyres.

What else should be considered when choosing new tyres?

The new label is designed to show information regarding 3 criteria. However there are many other important performance factors to consider including

  • Resistance to aquaplaning
  • Driving stability
  • Handling and steering precision on wet and dry roads
  • Durability
  • Braking performance on dry roads
  • Capabilities in winter conditions

Although the labels will be a useful source of information for the consumer tyre tests will continue to be an important source of information for consumers since they test up to 11 further safety relevant product properties in addition to the 3 criteria shown on the label. In winter, other tyre performance criteria become important which are not included on the label. Motorists should therefore consult alternative sources such as published tyre tests, retailer advice, manufacturer materials, etc. – when purchasing winter tyres.

Tyre Tread Depth Law and The Effect of Tread Depth on Tyre Performance

Current tread depth legislation requires that car tyres must have a minimum of 1.6mm of tread in a continuous band throughout the central ¾ of the tread width and over the whole circumference of the tyre.

However, despite the law, it is generally recognised in the tyre industry that the legal limit is an extreme. Many tyre manufacturers state that they design tyres to function as well at 1.6mm as they do at 9mm (the accepted normal tread depth when new). That is a surprising statement for any tyre company to make, but some have said just that.

So, if a tyre performs as well at 1.6mm as it does at 9mm, what happens at 1.5mm? Is there a sudden drop in performance? Actually there isn’t, because industry testing has shown that when a tyre reaches around 3.5mm in tread depth, the level of performance in the wet, in particular, starts to deteriorate, as does its dry handling characteristics.
The recommended point for change is accepted Europe-wide as being 3mm. So much so that ministerial cars in the UK have their tyres changed at, you guessed it, 3mm.
Why then the current legal limit of 1.6mm? There are several arguments against the change, some of which you may question. One is that the sudden change from 1.6mm to 3mm would have a serious impact on the pockets of hundreds of thousands of motorists who are already struggling to keep their cars on the road. Another is that it would require changing all the tyre moulds in use to increase the tyre wear indicator depth to 3mm. And of course Europe plays a part, as there would not be universal implementation of 3mm tread depth, requiring double standards in production and possibly in policing.

The reality is that since tyres are now a global commodity it would almost require a global adoption of 3mm as a minimum. It doesn’t take an Einstein to counter the arguments against 3mm, but until the legislation is in place you can make up your own mind, scrape by on 1.6mm, or be safe on 3mm. Your choice.
Truck tyres currently have a 1mm legal minimum tread depth – which many are trying to drive up to 1.6mm – for exactly the same reasons as they want to see 3mm for car tyres.
Incidentally – you may wonder why the normal new tread depth is generally around 9mm. This is to do with the slip, ie distortion in a tyre block, and its level of hysteresis. If you take an eraser and holding it vertically, draw it across a desk, you will see that it distorts before it loses grip – that is what we call “slip”. If you increase or decrease the length of rubber you are flexing, the slip increases or decreases. It becomes obvious that too much slip would make a vehicle unstable. Remember that the compound is a compromise too and the ratio of slip to tread block and the compound used is all finely tuned. The industry norm is for car, van and SUV treads, 9mm.

Technical Aspects of Alloy Wheels

Wheel Size

Two measurements, the Rim Diameter and the Rim Width, normally determine the wheel size. This is best explained with reference to the diagram shown on the right:

The ‘Offset’ of a wheel measures the distance between the wheel centreline and the wheel mounting face and is measured in millimetres. It is extremely important that wheels of the correct offset are used in order to maintain the correct track of the vehicles.

Offset can be Positive or Negative and is best illustrated in the two diagrams on the left. Most Modern vehicles are front-wheel drive, and as such generally require positive offset wheels. The main exception to this rule is 4×4 vehicles, which often use negative offset wheels.

It is, of course, extremely important that the clearance of both the vehicle body work and steering/suspension components are maintained. Failure to do so would most likely cause damage to both the tyre/wheel assembly as well as the body of the vehicles. Clearance is achieved by selecting a wheel of the correct size and type of tyre. Quality alloy wheel suppliers can give such information.

 Offset 

The ‘Offset’ of a wheel measures the distance between the wheel centreline and the wheel mounting face and is measured in millimetres. It is extremely important that wheels of the correct offset are used in order to maintain the correct track of the vehicles.

Offset can be Positive or Negative and is best illustrated in the two diagrams on the left. Most Modern vehicles are front-wheel drive, and as such generally require positive offset wheels. The main exception to this rule is 4×4 vehicles, which often use negative offset wheels.

Clearance

It is, of course, extremely important that the clearance of both the vehicle body work and steering/suspension components are maintained. Failure to do so would most likely cause damage to both the tyre/wheel assembly as well as the body of the vehicles. Clearance is achieved by selecting a wheel of the correct size and type of tyre. Quality alloy wheel suppliers can give such information.

Pitch Circle Diameter (PCD)

The P.C.D. can be defined as the diameter (in millimetres) of an imaginary circle drawn through the centre of the stud holes on the wheel and/or the vehicle wheel hub.

When new wheels are required, it is essential that they have the correct P.C.D. for the vehicle concerned.

Motor vehicle manufacturers use a central location collar on the stub axle hub in order to accurately locate the wheel. The wheel collar diameter varies, depending on the make of vehicle.

Many replacement allow wheel manufacturers use an adapter (spigot ring) to vary the diameter of the locating hole. In this way, a particular wheel can, by changing the spigot ring, be used on a variety of vehicles.

The adapter/spigot ring arrangement is illustrated in the diagrams to the left.

As an example, TSW Spigot rings should always be fitted without he tapered edge facing the vehicle hub. This is to allow easy and accurate location of the ring onto the hub collar. 

The P.C.D. can be defined as the diameter (in millimetres) of an imaginary circle drawn through the centre of the stud holes on the wheel and/or the vehicle wheel hub.

When new wheels are required, it is essential that they have the correct P.C.D. for the vehicle concerned.

 

 Wheel Location on Hub

 Motor vehicle manufacturers use a central location collar on the stub axle hub in order to accurately locate the wheel. The wheel collar diameter varies, depending on the make of vehicle. Many replacement allow wheel manufacturers use an adapter (spigot ring) to vary the diameter of the locating hole. In this way, a particular wheel can, by changing the spigot ring, be used on a variety of vehicles.The adapter/spigot ring arrangement is illustrated in the diagrams to the left.As an example, TSW Spigot rings should always be fitted without he tapered edge facing the vehicle hub. This is to allow easy and accurate location of the ring onto the hub collar.

Are You Prepared for Next Winter?

Europe’s demand for cold weather tyres during the harsh 2010 winter saw a dramatic increase in volume given growing customer and business needs for more appropriate tyres. Cold weather tyre sales rose by a massive 20% in Europe from 1.4 million in 2009 to 1.68 million in 2010, driven largely by the demand of public and private sector fleets.

It’s a tough economic, many businesses are struggling to survive against experienced competition, those who are prepared give themselves a competitive advantage over the under prepared. The companies that are not hindered or shut down because of the snow are the companies that will succeed over the winter months. Tyres can’t control the weather but they sure can help fleets cope easier and run more efficiently during the winter.

After successive and restless winters it is predicted that the sales of winter tyres is set to continue to grow.  You must be prepared, listen to the advice of experienced companies and plan for winter. Companies who are prepared are the companies that will succeed when other are not. 

The Wheel Specialist offers a wide range of tyres to suit all types of vehicles. Why not visit one of our nationwide branches or call 0845 465 4865 to see how we can minimise your down time rate over next winter.

Losing Air in Your Tyres?

Problems with a leaking tyre and tried everything you know to fix it?

It could be due to corrosion on your alloy wheel where the tyre is unable to seal correctly around the wheel.

At The Wheel Specialist we see many problems due to wheel corrosion and a full refurbishment is the only solution. Because we repair and refurbish the whole wheel and not just the front face like many refurbers you can be assured that the inner parts of the wheel will be as good as the front.

Under-inflated tyres are not only dangerous but also create more resistance when your car is moving. That means your car has to work harder, so more fuel is used, the life of your tyre is reduced and more CO2 emissions are produced.

So with The Wheel Specialist you not only get superb “just left the showroom” wheels you could fix that annoying leak as well.

From manufacturers colour matches to a completely new look you can turn your curbed and damaged wheels into something you can be proud of.

Visit www.thewheelspecialist.co.uk for more information or to find your nearest branch.