Europe’s demand for cold weather tyres during the harsh 2010 winter saw a dramatic increase in volume given growing customer and business needs for more appropriate tyres. Cold weather tyre sales rose by a massive 20% in Europe from 1.4 million in 2009 to 1.68 million in 2010, driven largely by the demand of public and private sector fleets.
It’s a tough economic, many businesses are struggling to survive against experienced competition, those who are prepared give themselves a competitive advantage over the under prepared. The companies that are not hindered or shut down because of the snow are the companies that will succeed over the winter months. Tyres can’t control the weather but they sure can help fleets cope easier and run more efficiently during the winter.
After successive and restless winters it is predicted that the sales of winter tyres is set to continue to grow. You must be prepared, listen to the advice of experienced companies and plan for winter. Companies who are prepared are the companies that will succeed when other are not.
The Wheel Specialist offers a wide range of tyres to suit all types of vehicles. Why not visit one of our nationwide branches or call 0845 465 4865 to see how we can minimise your down time rate over next winter.









